Julphar launches tablet based e-detailing in Jordan

Julphar has announced that it provided its Jordan team with tablet based e-detailing in order to facilitate and encourage interactions between sales representatives and healthcare professionals, and increase the value of communication between them.

 

Tablets have been distributed to sales representatives, and all Julphar’s promotional and product-related brochures are now electronically available as an Application through the device. The system offers online sales presentations to physicians and gives the Jordan sales team a digital platform for animations and videos, bringing innovation and interactivity in their product presentations. It also enables the company to be at the leading edge of technology by getting over paper-based detailing.

 

“Tablet based e-detailing gives our team of sales representatives access to brochures and product-related information anytime,” said Dr. Maen Al Jayousi, Senior Director (UAE, Oman, Levant, Iraq & business developed countries). “With e-detailing, they can access up-to-date content and sales data by product and customer. The system provides them with the right tool to deepen relationships with customers and it facilitates sales by promoting Julphar’s brands faster than ever.”